How Siemens Created a Digital Twin of a Digital Experience Center with 3dverse?
By building a live 3D replica of their Saclay showroom where robots operate in real time — connecting through OPC UA to their simulation environment and streaming it to any device, anywhere.
Sector
Manufacturing
Country
France
Use case
Virtual Showroom
The Challenge
Siemens' Digital Experience Center in Saclay, France is one of their most powerful commercial assets — a physical space where clients and partners can witness industrial automation and robotics come to life. Seeing a robot move, a sequence run, a system respond in real time is worth more than any brochure or slide deck.
But that experience has always been anchored to one place. Getting value from the DEX meant getting people to Saclay — coordinating travel, schedules, and availability across teams and geographies. For a global customer base, that friction adds up fast. Deals slow down. Training gets delayed. And the full impact of what Siemens can do never quite reaches the people who need to see it.
The Solution
3dverse built a real-time digital twin of the Siemens DEX in Saclay — a cloud-streamed 3D environment that is a live, faithful replica of the physical showroom. The robots don't just look like their real counterparts. They move like them, behave like them, and respond like them — because through OPC UA and SIMIT, they are driven by the same simulation data powering the physical floor.
The digital twin streams securely to any browser, on any device — desktop, mobile, or XR headset — with no software to install and no hardware requirements. A sales team in Tokyo, a client in Munich, and an engineer in Montreal can all walk through the same live Saclay showroom at the same time, each exploring independently, seeing the same robots in motion.
The physical DEX and its digital twin run in parallel — one in Saclay, one everywhere.
The Outcome
What was once a destination is now a platform. Siemens can now bring the DEX into any meeting, any event, any conversation — without asking anyone to travel. The same quality of experience that took years to build in Saclay is now available on demand, at global scale.
For sales teams, it shortens the path from interest to conviction. For training, it removes geography as a barrier entirely. For partners and integrators, it opens up a level of hands-on engagement that was previously impossible to deliver remotely.
Key results:
Live robots and sequences driven in real time through OPC UA and SIMIT
Full DEX experience accessible from desktop, mobile, and XR — no installation required
Sales cycles accelerated by removing the need for physical site visits
Training and partner enablement delivered at global scale, from a single environment